MONTROSE—(March 4, 2014) She never likes to complain. So when Jody Holland of Affordable Inns thought about what it would take to bring thousands of hotel guests to Montrose, she also thought about how to have fun while doing it. As a hotel owner, Holland knows the importance of offering visitors something to do. As a mom of three, she knows the importance of events that include people of all ages and interests. So Holland and an informal group of local business owners have banded together to bring a food truck convention to Montrose in the summer of 2015.
“Food is about comfort, and is can be a very creative thing,” Holland said. “Other communities have done this on a smaller scale. The idea will be to have a weekend event, with contests and entertainment. We have the ability to transform Montrose into something unique and wonderful—but first of all, we need everyone to see that this is a project for our whole community.”
Committee volunteer Amy Harmsen has agreed to see about bringing the Oscar Meyer Wiener mobile to town once a date has been chosen for the event, and is working to find event sponsors. Musician and event planner Yvonne Meek is looking into possibilities for a stage and entertainment.
Holland believes that with enough community involvement, the Food Truck Convention could become a signature event for Montrose.
“I hope that the group of food truck enthusiasts can create a great momentum for an event featuring some of the most adventurous mobile chefs in the west,” said Montrose DDA Director Wade Nichols, who is familiar with events of this nature. “Whether we call it a food truck rodeo or festival, there could be something new for our taste buds, presented in a new format. And that might even inspire some chefs to make Montrose a regular stop.
“The grass roots are hungry for great food!”
The group will hold regular meetings to iron out details and generate community support. Volunteers are welcome to attend the next scheduled gathering at Affordable Inns (1480 South Townsend), on March 19 at noon.