By Liesl Greathouse

MONTROSE-Local active and outdoor enthusiasts now have a one-stop-shop for all things active wear, including clothing, shoes, accessories, and tools: Hypoxia.

Hypoxia aims to offer fashionable, comfortable, durable, and quality products perfect for any active or relaxed lifestyle.

Owner Debbie Blanchard is already well known in Downtown Montrose, keeping herself busy with D’Medici Footwear and Warehouse Clearance Store.  “Hypoxia just sort of developed,” Debbie explained.  “At D’Medici we did well with active wear and the customers wanted more, but we did not have enough space for more brands.  After we went to a show in Salt Lake City that highlighted active and sports wear, we went by the brands that customers asked for and opened Hypoxia.”

Hypoxia has already established itself as the go-to store for active and outdoor wear, carrying specialty, high quality brands that are not available elsewhere locally.  “People will spend more on stuff that lasts,” Debbie explained.  “Hypoxia offers items that fit fashion, comfort and quality.”

With so many quality products comes a huge variety of sizes for customers to pick from, so customers do not have to make special orders.  In clothing, customers will find ladies size XS-2XL, and in men’s clothing S-2XL.  For shoes, there are sizes 5-12 for ladies and 6-15 for men.

Just some of the high quality items offered include clothing brands such as Kühl Clothing, Salomon, Icebreaker, Ibex, Patagonia, and Horny Toad.  For yoga lovers there is lucy Activewear.  For eye wear there is Costa Sunglasses, Suncloud, and Smith Optics.  Belts by Bison are also offered, which include a multi-tool belt buckle, complete with a screwdriver and beer opener.  For water bottles, customers will find brands such as AVEX and Hydrapak.  A fun line offered is ENO, makers of lightweight hammocks, which are colorful and big enough to hold two people.

One part of the store that is unique is called the ‘Museum Section’.  It features original pieces of ice climbing equipment from the early 1970s.  So far customers love the section, whether or not they are ice climbing enthusiasts.  “The founder of Patagonia, first started a great ironworks company, where he forged his own ice climbing equipment,” Debbie said.  “Technology has changed a lot since the early 1970s, and a lot of people who are into ice climbing get to see how crazy people were then and are amazed that anyone survived.”

The reactions from locals has been positive.  “Our customers are very happy to have the brands they love available here,” Debbie said.  “Shopping online can be difficult, especially if an item is not the proper size.  Shopping online is best when you already know what works best for you.  Hypoxia offers a place where you go in, get product knowledge from the staff, and then get to try on several items to compare.”

Hypoxia adds another storefront to Downtown Montrose, a welcome sight in the present economy.  “Hypoxia gives the local economy more diversity and improves the Downtown area,” Debbie explained.  “It is also another retail store, which means more sales tax, and it helps increase employment.”

As Debbie loves to help Downtown Montrose and the local economy, she also has ideas to help other towns as well.  “I’m not opposed to the franchise concept,” she said.  “I would want to go to a local area that I believe in.  But we would not put the same products in the same area.  We don’t want to hurt other businesses.”

While her days may be full, the joy of opening a new store has not left Debbie yet.  “I most enjoy the setting up of a store,” she said.  “It makes every day like Christmas, with opening boxes and pulling out items that I have been waiting to get.  There is joy in seeing products come in and getting stuff out.  Even though I work in retail, I’m not jaded, I still look forward to looking in boxes.  I love what I do.”

For anyone that wants to check out Hypoxia, be sure to visit on the Second Saturday Girl’s Day Out on November 8.  With fun events and great offers by Downtown businesses, Hypoxia adds itself to the line up with 25% off all products (just be sure to mention that you are there for Girl’s Day Out).

Hypoxia is open Monday-Saturday, 10 a.m.-6 p.m. and is located at 300 E. Main Street in Montrose.  For more information, visit Hypoxia on Facebook or call 970-249-1622.