By Caitlin Switzer
OURAY—After eight years on Main Street in Ouray, Dee Hilton’s Wildflower boutique and gallery is no secret for savvy shoppers across the region. The eclectic and enticing space at 735 Main Street has been a longtime favorite among women who appreciate beautiful sweaters, delightful jewelry and accessories, and stylish, comfortable attire suited to mountain living—but these days, Wildflower also includes the Colorado room (everything is made in Colorado) and the Art Gallery, where works by local artists are on display.
Hilton, who came to Ouray ten years ago, originally owned Exotic Earth Coffee Roasters. Since selling that business, she has focused her entrepreneurial energies on growing Wildflower as a year-round Ouray destination, with the help of husband Robert and staffer Bobbie Wilson.
“I love Ouray,” she said. “We just park our car and walk everywhere! I love our summers because we are so busy, but I love our winters too. This has become a gathering place during the slow months—our friends come over with crackers.”
Hilton is proud to be stimulating the local economy for others—after cutting 30 consignment checks to local artists, she sees Wildflower as a “win-win” for everyone.
“I used to think of this as a local business, but we really have become regional,” Hilton said. “People come from all of the surrounding communities. I am carrying a new line now, Blue Canoe Organics, which is made in the U.S., as most of my things are.”
Carrying U.S. made products is not only a way to support American workers, the re-ordering process is much simpler when a product is actually cut and sewn here, Hilton said. Wildflower has always tried to position itself as the “go-to” option for “consciously-made” products.
“I really try to buy U.S. products whenever I can,” she said.
Wildflower is open from 10 a.m. to 6 p.m. Monday through Saturday, and on Sundays from noon to 5 p.m. The phone number is 970-325-4089. Find them on Facebook as well.